How to convince someone about prepping

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I received an email the other day asking for advice on how to get a loved one on board with prepping.  This is a subject I have wanted to write about for a while because I have had these same thoughts and struggles with various loved ones in my own life as each of you. I won’t try to convince you that I am an expert and there is no book forthcoming, but I do have personal experience of my own challenges of trying to convince someone about prepping and wanted to share this and my perspectives with you. I share these like most of my articles in the hopes that someone reading can gain some small bit of knowledge or a suggestion that may help you in your own personal prepping journey and that this information can equip you to be prepared or make your life easier.

Why do we care about this in the first place? It should be perfectly obvious to everyone the reasons for prepping, shouldn’t it? They make perfect sense to me and it is just logical. I mean how can you not see what I am worried about? If you haven’t caught on by now, everyone isn’t like you. No matter how close someone is to you they have their own opinions, their own experiences, fears, doubts, stresses and priorities. Even two people who live under the same roof and who have been married for years can see things completely differently.  A lot of things…

When I started to “wake up” to the realization that our society is pretty fragile and notice the everyday threats that I was ignoring, the first person I wanted to tell was my wife. I didn’t break it to her slowly either. I think I read a few books and did a ton of research on the internet and then one night as we were getting ready for bed I hit her with my whole list of concerns and everything I needed to purchase before the grid went down. This did not go over well. As you might expect, or have possibly even witnessed yourself, my wife pretty much looked at me and said “That’s crazy”. It was my first attempt at convincing someone else (who I cared for) of something I was so sure about and I failed miserably.  The sting was worse because if anyone would understand and support me it would be my spouse, right? Wrong.

When I started prepping in earnest it drove my every thought and it still occupies a good part of my daily plans. To me, this new perspective helped my family to become more prepared, but I didn’t have a lot of support or understanding at first. Convincing someone of a new or completely foreign concept is not an easy task. Especially when that concept takes them well outside of their comfort zone, costs a lot of money or could cause them embarrassment.

Understand your audience

I have a lot of people I care for in my life or I should say a lot of different types of people I care for. There is my immediate family which I consider as my wife and kids. Our parents and siblings are the second tier, and then close friends, casual friends or co-workers and everyone else.  I want each one of these people to be aware of the threats that could disrupt our lives and to prepare accordingly. However, I can’t talk to a casual friend with the same openness as my spouse obviously. I wouldn’t tell a co-worker all of my plans hopes and fears with the same comfort as my siblings or parents.

Understanding your audience is a key factor to consider anytime you are having a conversation in which you are trying to persuade them to your point of view. The more you know about a person the better you will be prepared to discuss prepping with them in a way that is going to keep them comfortable and open to conversation. Some of this plays out for me in subtle ways like asking leading questions or using current events to sell a point. If I had a co-worker that I wanted to talk to about prepping I would first wait for the right opportunity. If a situation presented itself, like the recent bombings in Boston, and the subject came up you could broach being prepared with them. How you do that though is going to be different than how you would be with your brother or sister. Try to match your fervor and energy level to the level of interest you perceive in the person you are talking to. Actually, I try to keep my tone one step below where they are at. Here is an example.

Your co-worker comes up to you and brings up hurricane Sandy and how tragic it is that people were without power for weeks and had to wait in gas lines. You could offer words like “I feel sorry for them. That’s why I have some extra gas stored for emergencies” because “you never know what could happen”.  I think it’s important to say this with a humble attitude and not a “those people are idiots” tone. This may lead to other questions or it may die right there, but you left the impression on your co-worker that someone has thought about things like this and won’t be as out of luck if the same scenario were to happen to you. They may come back to you later with other questions or this could just be a spark that gets them thinking. Sometimes I think that the first step to thinking about prepping is hearing that someone you know and respect is thinking about the same thing already.

Focus on the need, not the reason

Many times I have tried to convince my spouse of the impending doom or disasters lurking around the corner and I believe that in some cases this isn’t the best approach. My wife would have two initial reactions to my conspiracy theories or inflated statements about the quickly approaching end of the world. First, she would want to convince me that I am wrong about whatever my subject was. My wife is very smart and knows a fair amount of history so she has a wealth of knowledge to draw upon which takes us further away from where I am trying to go. In my mind I am only trying to get her on board with my prepping. But by telling her some of the reasons (the more alternative reasons) for prepping, she forgets about the need and focuses on debunking my theories. Secondly, she did not want to believe that anything is hopeless. For her, if we truly were headed for a disaster or economic collapse, what was the point in trying? In this situation, rather than convince her what we need to do to live, I was making her feel more helpless. My job was to reverse that thinking quickly.

I have learned through many of these discussions that my wife simply doesn’t have the same view on a lot of things that I do but that is perfectly fine. She can easily see the benefit in having food after watching the shelves empty after the threat of a snow storm. She can appreciate having a few dozen gallons of gas when the gas station pumps are no longer working. She can imagine going without toilet paper because we don’t have any and the stores are closed or having to have an alternate plan for cooking if the power is off. It is sometimes easier to let the person you are trying to convince think about the end situation you are describing (hunger, gas rationing, cities on lock-down) than the potential reasons for these scenarios.

After several arguments about the various forces I believe that are conspiring to create our very own SHTF future, I switched tactics. I didn’t try to convince my wife about zombies coming to eat everyone’s brains out, but I used real people reacting to real natural disasters to highlight what I wanted her to understand. When you can see on TV people who aren’t prepared and imagine how they must be suffering it is easier to picture yourself in that same situation. What I had been struggling with was not as big of an issue anymore. My wife started to imagine her family being without food because the power was out or the roads were closed and then me stocking up a month worth of food wasn’t such a big deal anymore.

Be happy with small victories

When I first told my wife all of my grand plans and concerns about the world, I had a fantasy in my mind that she would jump up immediately and say “OK, let’s get going. What do we need to do?”. I thought surely she would see the urgency of what I saw and would instantly be 100% behind me. That didn’t happen at all and I have had to content myself with a lot of smaller victories.

If you have someone in your life that you really love and are concerned with, you have to look at everything as a work in progress. Your marriage is not something you put a days worth of work into and then spend the rest of your life coasting. It is similar sometimes with prepping. You may be able to agree on storing up a month of food or making sure you have plenty of stored water, but firearms for security takes a lot longer. They may be perfectly fine with you building your own Get Home Bag, but balk at you wanting to get a concealed carry license.

Expect that you may not win this person or any person over immediately, but your actions and the way you live your life will be viewed over a period of months or possibly years. If you can get your parents to purchase a firearm for their security, but they think you would be insane to store any food, be happy they have a gun. Don’t discount everything because they aren’t riding next to you in your bug out vehicle with full-on camo ready for the end of the world. Like I said everyone has different views and priorities. You should be steady in your convictions, loving in your concern and let them see that you take this seriously. Over time, the people you are trying to convince will see how you act. It will ultimately be up to them to choose how they want to live.

Maintain respect and dignity

No matter how hard you try there will be some people who you may love very much who simply don’t see things the way you do. They may disagree with everything you say and as much as it hurts to do it, you might just have to let it go. Don’t try to convince them anymore, but you don’t have to shut yourself off from them. I have had disagreements with my father for instance.  I think I always treated him with respect even though I think he is wrong on some things. I am sure he feels the same, but it doesn’t matter what he believes because I still love him and hope that I never have to say “I told you so”. Now, I don’t think I would ever say that regardless of the situation but people will disagree with you and what will you do then?

At some point, hopefully before you have escalated things into a full-blown argument, you can simply agree to disagree. This is only going to reflect better on you and may make you more approachable later. Treat people with respect even though you think they are wrong or naïve and they will think better of you for it. And, it will make you a better person too. Humility and knowing when to drop something are excellent traits.

At the end of the day, your job should be to prepare yourself and your family. Part of that responsibility as a leader is to get people on board with you. It may not happen overnight, but you have already decided to do everything you can to survive, right? You have to have the same conviction with the people you love. Never give up on them and always be there if they need you.


  1. AZDevilDog

    April 26, 2013 at 12:56 pm

    Thank you for your input. It has given me plenty to consider, and has also pointed out some of my same mistakes. Like you said, I do love my family deeply and I’m not willing to give up on them if we do get to SHTF. I’ll try a different tactic. Hopefully it can work for me too. I would also like to thank you for all of the information that you put on here. It broadens my mind and sometimes helps me see things that I have overlooked.
    And one more thing, thank you so much for your response to my e-mail. I kept checking for this particular post. Once again, thank you.

    • prepperjournal

      April 26, 2013 at 5:00 pm

      You are very welcome! and thank you too for reading and sharing your comments.


  2. Anonymous

    October 27, 2013 at 7:46 pm

    Great article. I myself am having trouble with getting a couple of the close family members to even see my point of view, let alone get them on board and from there to get them actively prepping!

    • prepperjournal

      October 28, 2013 at 8:21 am

      It takes time and patience or at least in my experience it has. You also have to be very careful trying to convince someone. If they aren’t ready to consider the ideas, you have to be a very persuasive person and they have to be open to logic. It takes time, but I like to point to current news events and just bring up real life to see how they react. If they are smart they’ll come around.

    • Prepared

      February 28, 2014 at 5:53 am

      Biggest problem here is people we try to nudge toward preparedness just laughing and saying ‘well why should we? we know where to go when the lights go out! we’re coming to your house! As much as they are laughing, I think some will try and find out the answer is no, and in so uncertain terms. I cannot risk my families safety and survival for people who continued sitting on the couch watching reality shows or American Idol while we worked and sacrificed to be ready. It breaks my heart and is even now seriously eroding my affection for and trust in these people. It will hurt so much to turn them away, knowing what that will mean, but they chose it and I did not. All I can do is gently and persistently warn.

      • P. Henry

        February 28, 2014 at 1:41 pm

        Thanks for the comments Prepared.

        I know what you mean. We have kept our prepping to ourselves mostly and close family. We have friends that we talk conceptually about these topics, but none of them lately have said, Im coming to your house. I figure that if it gets bad enough you will not only have them, your family and anyone walking down the street who is desperate enough and sees someone there surviving whatever calamity that has happened.

        I don’t know that any of us could ever say without a shadow of a doubt that we will turn away everyone with no exceptions, but it is probably a good starting strategy. I would always plan on having extra supplies just in case.


  3. CampPatriot

    November 24, 2013 at 9:13 pm

    I read your article and I have seen people react in the same fashion. It seems to me that when dealing with a woman who has a family it should be as simple as indicating you love her, you love the children and you never want them to be in a position of danger or without food.
    I have a nephew, his wife was so resistant to the idea of preparing that she was almost hostile with him. Finally, I ask him if she really loved him and their children I think the question shocked him. My guess is he must have gone home and ask her the same question because within the week they were preppers . Preparing for any unforeseen event that could bring harm to the family is a sign of love. Chances are you haven’t ask a partner to help you buy a Sherman Tank …but rather you have started with the practical items such water, food, back up sources of fuel etc. Preparing means: You Care

    • Pat Henry

      November 25, 2013 at 10:55 am

      Great point Camp Patriot!

      Yes, I completely agree. The base motivation in anything I am doing to prepare is love. I love my family and never want to see anything bad happen to them. A rational person viewing this from the same perspective would come to the same conclusion I think. For others it isn’t that they don’t believe you have good intentions, they look at this from a pessimistic or maybe optimistic viewpoint and they say that nothing bad will ever happen. I think just as much as convincing someone your motives are for their best interests, you also have to point out the likelihood of events like this.

      Thanks for your comments.


  4. Scotttret

    November 10, 2014 at 6:55 am

    First off I have been reading your articles all night and I am loving the extra input that I have felt I have been missing. I love the ideas, links, and the helpful input from other readers. As for the topic on this article, like most people I have some trouble convincing mostly family members about why it is important to prep for any disaster or catastrophe. One way that seems easiest to me is to reference it like insurance, the idea I got from another prepper buddy who knew how my family was against it. Basically we all have some type of insurance that is there in case something goes wrong, like car insurance for a crash. You put money in every month even though you don’t use it, but when you do get into a crash you’re covered. So my point that I try to get across (a lot better than right now 05:00 my time sorry) is that unlike health, car, and house insurance, is there isn’t an official insurance for a SHTF scenario. We have to make our own and just like all the others, we need to put some money in every month. So when that “accident” does happen, we have the ability to pull though it.
    And again thank you for all the article they provide incite that I previously didn’t think of before.

    • Pat Henry

      November 10, 2014 at 12:05 pm

      Thank you very much for checking out our site and I hope you will come back to visit often!

      Your point is one I have used in various settings too. You pay money every month for health insurance in the hopes you don’t use it, but you pay anyway because ‘you never know…’

      Different people are motivated by different arguments and there isn’t a single way that works for me at least in all situations. Almost everyone can see the common sense in prepping, but they get hung up on the fear or reason for prepping. Most preppers are coming at this not from a natural disaster, but a man made one and for the bulk of society they simply cant fathom that would ever be a possibility even in the face of current and historical precedent.


  5. Heather

    December 1, 2014 at 6:47 pm

    I bought E-Prep Cards on ebay for all my non-prepping family and friends. Its a great way to get someone going because its easy and laid out for you. Plus its also a regular deck of cards, so they will at least play cards with it!

    • Pat

      December 2, 2014 at 9:10 am

      Great idea Heather!

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  9. Person

    October 16, 2016 at 1:31 pm

    I’m trying to convince my mom.. I live with her and I want to prepare cause I see what’s going on.. She sees what’s going on but she’s stubborn “God will give her everything on a silver platter” kind of person.. Tried having her think if God has ever handed her anything with no effort yet in life and I’m sure she realized but didn’t want to believe because she said she doesn’t care she’s not prepping..explained if we get knocked off grid.. the stores won’t get anymore food because trucks won’t be coming to restock.. once the food is gone people will be dying of hunger.. which will lead to diseases but it still doesn’t get through her head..

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